血战麻将

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好莱客17周年创新沟通方式,成行业消费者互动经典案例
发布时间:2019-08-22 点击数:

8YUE5RI—8YUE18RI,WEIQINGHE17ZHOUSUISHENGRI,HAOLAIKEYICHUANGXINDEFANGSHIYUXIAOFEIZHEGOUTONG,XIESHOUTIANLIANGYEYIQIANFUFUMIANXIANGQUANGUOFAQIGUSHIZHENGJI,ZUIZHONGDAZHONGSUOFENXIANGDEGUSHIRUZHULUODICHENGDOUDE#YOUJIABOWUGUAN#,YIQIWEIJIAFASHENG,CHUANDIGENGDUOGUANYUJIADEMEIHAOSHENGHUOFANGSHI。JINBANYUEDEYINGXIAOCHUANBOZHANYI,HAOLAIKECONGBUTONGQUDAOBUTONGJIAODUYUXIAOFEIZHEJINXINGWENNUANDUIHUA,YUXIAOFEIZHEZAIYONGXINWEIJIASHANGSHIXIANGAODUGONGMING,CHENGWEIJIAJUXINGYEYUXIAOFEIZHEHUDONGDEJINGDIANANLI。

多渠道齐齐发力,好莱客故事征集一炮而火 

血战麻将RUHECHUANDI“JIASHIYISHENGDEZUOPIN”DEPINPAILINIAN,JIASHENDAZHONGDUI“ZUOPIN”YICIDELIJIE,RANGHAOLAIKEPINPAILINIANZHUANHUAWEIXIAOFEIZHEXINYANG,SHIHAOLAIKECICI17ZHOUNIANQINGSIKAODEZHONGZHONGZHIZHONG。8YUE5RI,HAOLAIKEZHONGJINCHENGBAOCHENGDOUGAODUANHEXINSHANGWUQUANTAIGULIBIAOZHIXINGHUWAIJUPING,XIESHOUTIANLIANGFUFUXUNzuiYOUGUSHIDEREN。CHUANTONGHUWAIDAPINGBIANSHENXUNRENGUANGGAOPAI,BENSHENZIDAIHUATISHUXING,SHUNJIANXIYINSHANGQUANDALIANGRENLIUDEGUANZHUYUTAOLUN。JIAZHITIANLIANGFUFUFAQIDEPOJUXUANYISECAIDEZHENGJISHIJIAN,JIADEGUSHIZHENGJIHUODONGXUNSUCHENGWEIDAZHONGREDIANHUATIZAIHULIANWANGFAJIAOKUOSAN。

HAOLAIKEZAITAIGULIFAQI“XUNZuiYOUGUSHIDEREN”ZHENGJI

TONGSHITONGGUOSANLIANTAOFENSHUDIANSHENDUYINGXIANGMUBIAORENQUN。ZUOWEILAOPAItopSHUDIAN,CHENGDOUDEYIDAWANGHONGDAKAREDIHEWENHUADIBIAO,SANLIANTAOFENSHUDIANSHIWENYIQINGNIANDEJUJIDI,ZHENGYUBENXIANGMUSUOYAOCHUANDIDEWENNUAN、RENWENQIXISHIFENPIPEI。HAOLAIKEZAISHUDIANNEIKAIZHANGUSHIZHENGJIHEGUSHIFENXIANG,YISHIFENFUHESHUDIANTESEDEXINGSHICHUANGZUOLEXIAOXINGLITISHU,JUXINGSHU、GUSHIGUAZHI、ZHUOTAILIPAIDENGCHUANGYIXINGSHI,JIANGSHUWENNUANDEJIADEGUSHI,YIJUJIZHONGDUZHEDENEIXIN,SHOUDAOZHONGDUOSHUYOUZHUIPENG。 

QIANQILIANGBOZHENGJI,TONGGUOGAODUANDASHOUBIGUANGGAOHONGZHA,YIJIWENYISHUDIANDEJINGZHUNFUSHE,XINGCHENGCHUANTONGMEIJIEDECHUANGXINYINGYONG,RANGNEIRONGZIDAIHUATIHELIULIANG,RANGJIADEHUATICHIXUSHENGWEN,YINFASHEHUIDAZHONGDUIJIADETAOLUNYUSIKAO,HAOLAIKEPINPAILINIANKAISHIZOUJINXIAOFEIZHEXINDI。 

SANLIANSHUDIANNEIFAQIGUSHIZHENGJI

血战麻将SANLIANSHUDIANJUXINGSHUFENXIANGJIADEGUSHI

明星/KOL联动助阵,征集活动全面引爆

血战麻将WEIZUIDAHUAYINBAOZHENGJIREDU,CICIHAOLAIKEHAILIANDONGLAIZIYULEQUANHEZIMEITIQUANDEDINGJIANLIULIANGWEIJIAFASHENG,GENGDAFANWEIXIANQIDUIJIADETAOLUNSHENGLIANG,HAOLAIKEPINPAILINIANJINYIBULUODI。

ZI8YUE5RIQI,HAOLAIKEYAOQINGAngelababy、TIANLIANG、YEYIQIAN、MAONING、XIANZIDENGYIZHONGMINGXINGFENXIANGZIJIGUANYUJIADEGUSHI。YISHANGZHUWEIMINGXINGDUIJIADEREAI,DUIZUOPINDEYONGXINDAMOTAIDUYUHAOLAIKE“JIASHIYISHENGDEZUOPIN”QIHEDUJINHUWANMEI。YITIANLIANGYEYIQIANWEILI,LIANGRENSHIGONGRENDEYULEQUANMOFANFUQI,ZI2002NIANJIEHUNYIQIANSHOUZOUGUO12NIAN,12NIANDEYONGXINJINGYING,LIANGRENJIANGSHENGHUOGUOCHENGRENRENXIANMUDEMOYANG。MINGXINGGUSHICHENGWEIZHONGZIGUSHIDUIDAZHONGJINXINGYOUXIAOSHIFAN,LIYONGMINGXINGXIAOYINGQIAODONGFENSILIULIANG,SHIXIANZHENGJIREDUDELIEBIANSHIZENGZHANG,YINBAOQUANWANGFENSICANYU。

MINGXINGFENXIANGJIADEGUSHI

QICI,YOUDANGHONGDEWANGLUOYIJIANLINGXIUJINXINGYINLIUHEKUOSAN。ZHEIYICI,HAOLAIKETEBIEYINYONGLEYUJIADEGUSHISHIFENPIPEIDEYIJIANLINGXIU,RUQINGGANLEITOUBUKOLLUQI、SUCEN,SHEHUISHIYANLEITOUHAOKOLXINSHIXIANG、SIXIANGJUJIAO,XINWENLEIKOLZHONGGUOXINWENZHOUKANDENGDENG,TAMENCONGZISHENDEJIAODU,CHANSHUJIADEYIYIHEGUSHI,ZAIWANGLUOXINGCHENGHONGZHAXIAOYING,DAIDONGHUODONGDEZHENGTICANYUDU。

HAOLAIKESHENDUWAJUEYIJIANLINGXIU(BAOKUOMINGXING)YUPINPAIYIJIXIANGMUZHIJIANDEGUANXI,YAOLIULIANG,GENGYAONEIHAN。YINCI,ZAIBENXIANGMUDEYIJIANLINGXIUTIANTUANZHONG,DOUDUIJIAYOUSHENKEJINGLIHEDUDAOJIANJIE,RUTIANLIANGYEYIQIANDELIANGHAOJIATINGXINGXIANGYIZHIYOUKOUJIEBEI,ERKOLLUQI、SUCENYIZHISHIJIATINGHEQINGGANFANGMIANDEZHUANJIA,YINCI,YOUTAMENWEIXIANGMUFASHENG,SHIBANGONGBEI。

LUQI、SUCEN、XINSHIXIANGDENGKOLCHANSHUJIADEYIYIHEGUSHI

紧密捆绑市场促销,为终端引流,实现品效合一

CICIHAOLAIKE17ZHOUNIANQING,CHUPINPAILINIANDELUODIWAI,HAIJIANFULADONGSHICHANGXIAOLIANGDEZHONGREN。

8YUE18RIHUODONGDANGTIAN,HAOLAIKELIANDONGQUANGUOSHIDACHENGSHI,YITIANLIANGWEISHOUDESHIZUMINGXINGFENBIEXIANSHEN“CHENGDOU、BEIJING、FUZHOU、HAERBIN、JINAN、KUNMING、SHANGHAI、SHENZHEN、SUZHOU、ZHENGZHOU”,XIANCHANGFENXIANGJIADEGUSHI,YUXIANCHANGXIAOFEIZHEQINMIHUDONG,SHIZUMINGXINGDEDINGLIXIANGZHU,BANGZHUGEDIJINGXIAOSHANGZAOSHENGSHI、DAILIULIANG,FUNENGZHONGDUAN,CUJINPINPAIDEJINYIBUSHENGJIYUXIAOLIANGDEJIJIZENGZHANG,RANGPINPAI、XIAOFEIZHEJIZHONGDUANQUDAOTANLEYICHANGWANMEIDE“SANJIAOLIAN”,CHENGGONGSHIXIANPINXIAOHEYI,YEWEIDANGXIAMINGXINGXIAOYINGXIEXIAFANBEN。

MINGXINGHUODONGXIANCHANG

网友UGC故事进驻有家博物馆,用户内容在线下落地

前期借助故事征集活动,好莱客有效连接消费者,实现与消费者双向对话。为与消费者建立更为深刻的情感链接,好莱客创造了一个全新的品牌体验场景#有家博物馆#血战麻将,让消费者分享的家的故事在线下落地,与消费者生活发生更多关联。

HAOLAIKE#YOUJIABOWUGUAN#

8YUE18RI#YOUJIABOWUGUAN#WENNUANKAIGUAN,TADENEIRONGYOUQIANQIZHENGJIDAODEYONGHUGUSHIZUCHENG,MEIYIZEGUSHIMEIYIGEWUPINDOULAIZIZHENSHIDEYONGHU,ZISHENDAIYOUQIANGLIEDEQINHELI,TONGSHI,YIJIATINGGUANXIDESANZHONGXINGTAIJINXINGFENQUZHANCHU——ZINV、AIRENHEFUMU,RANGCANGUANDERENGENGNENGGOUDUIHAORUZUO。#YOUJIABOWUGUAN#JINYIBUJIANGHAOLAIKE“JIASHIYISHENGDEZUOPIN”PINPAILINIANJUXIANGHUA,RANGZHONGDUOXIAOFEIZHEZHENQIEGANSHOUDAOJIADEFENGFUNEIHANYUCHENDIANDIANDEZHONGLIANG,YICICHANGDAOGENGDUODERENYONGXINJINGYINGHAOJIA,GUANZHUHEHUIGUIJIATINGSHENGHUO,YIQICHUANGZAOMEIHAODESHENGHUO。#YOUJIABOWUGUAN#JIANGCHENGWEIHAOLAIKEDEYIGEZHUANSHUIP,JIXUCHENGZAIHECHUANDIZHEHAOLAIKEDEPINPAIXINYANG,RANGGENGDUODERENGANSHOUDAOJIADEWENNUAN。

XIANCHANGDAKA,YUEDUJIADEGUSHI

“大家居体验馆”8.18开馆,加速布局未来大家居

好莱客作为定制家居领域的前沿品牌,如今正在大力发展大家居业务,为消费者提供“全屋一站式解决方案”。8月18日,除#有家博物馆#外,凝聚好莱客最新大家居模式及实践成果“大家居体验馆”在成都正式开馆,从选材到确定家居风格和样式,全面体现原态家居生活和一站式购齐的便捷,更好助力消费者打造一生家作。

HAOLAIKEDAJIAJUCHENGDOUTIYANGUAN

BULUNSHIYUXIAOFEIZHEJIJIDUIHUADE#YOUJIABOWUGUAN#,HAISHIWEIXIAOFEIZHEDAZAOSHUSHIJIAJUSHENGHUODE“DAJIAJUTIYANGUAN”,DOUSHIHAOLAIKEDUIJIADEMEIHAOQIXU,XIWANGJIANGJIADEMEIHAOSHENGHUOFANGSHICHUANDIJIGENGDUODEREN。TONGSHI,HAOLAIKEYESHUNYINGSHICHANGCHAOLIU,JIJIJINXINGPINPAINIANQINGHUABUFA,YIGENGJUNIANQINGHECHUANGYIDEFANGSHI,YUXIAOFEIZHEGOUTONG,RANGXIAOFEIZHEZIFACHANSHENGNEIRONG,CANYUDAOPINPAIDECHUANBOZHONGLAI,CONGER,JIANG“JIASHIYISHENGDEZUOPIN”CHUANBODEGENGSHENGENGYUAN。WEILAI,HAOLAIKEJIANGJIXUCONGXIAOFEIZHEJIAODUCHUFA,CHUANGZAOGENGDUOWENNUANGUSHI,JIANG#JIASHIYISHENGDEZUOPIN#ZHEIYIPINPAILINIANZHUANBIANCHENGQUANMINXINYANG。

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